SALT POINT BRAND AMBASSADOR
SALT POINT BRAND AMBASSADOR
ABOUT STRATEGIC GROUP
Strategic Group is a full-scale marketing agency specializing in experiential programming and
sales support initiatives. For more than two decades, we’ve built a reputation for engaging our
clients’ retail customers and influencing their hard-to-penetrate consumer base.
BRAND AMBASSADOR
Strategic Group, on behalf of Gallo and the Salt Point Brand Team, is seeking a socially fluent,
culturally connected Brand Ambassador to represent our premium canned cocktails with
effortless style and genuine enthusiasm. The Brand Ambassador is someone who shares our
passion for craftsmanship and cares deeply about quality in creating products and brands the
right way. The ideal Brand Ambassador possesses a genuine love for flavor, with connection to
the culinary/hospitality scene in their respective territory, also having a strong connection to the
creative community and those who fuel the creativity of our communities. This person moves
with ease among our target consumer group, between beach bonfires and boutique tastings,
community events and quiet luxury. You don’t just show up—you set the tone.
In this role, the Brand Ambassador will serve as the primary marketing expert on behalf of E&J
Gallo’s Salt Point Brand Team on the Salt Point Brand. They will build advocacy with influential
key consumers and customers. They will develop and maintain positive relationships with key off
premise accounts in their market, ensure high visibility for the brands, and create affinity among
target consumers. In addition to executing sales support efforts in the accounts, they will be
responsible for building new business within their respective territories and executing impactful
sampling activations within their defined account universe, centered around the target consumer
journey. Our Brand Ambassadors will work collaboratively with our client’s local sales team as
well as the distributor partners that sell directly to their target customers.
ESSENTIAL JOB FUNCTIONS
Advocacy & Experiential Marketing (30%):
• Develop relationships and build affinity for the Salt Point Brand among influential
consumers and customers
• Identify and build relationships across diverse communities with key players—fitness
lovers, creators, low-key luxury seekers, and everyone in between
• Represent Salt Point at local events, tastings, and social activations, embodying the brand’s
laid-back, elevated vibe
• Build and foster relationships with brand-aligned community events and tastemakers to
seed product and support samplings (examples – private chefs, curated event spaces,
artists’ studios, dinner clubs, art shows, etc.)
• Act as a key partner in trade marketing efforts, supporting off premise activations at retailers
like bottle shops, gourmet markets, and natural grocers that fit the Salt Point vibe
• Cultivate strong relationships with store staff and distributors, becoming the go-to presence
for Salt Point in your territory
• Share product knowledge with natural charm, making every sip feel like a shared
experience—not a pitch
• Create relatable, brand-aligned content for social media to highlight fieldwork, community
moments, and product love
• Track local insights and provide feedback to the Salt Point marketing and sales teams to
sharpen strategy and execution
• Identify brand opportunities via non-traditional marketing initiatives
• Source on-brand opportunities for charity events and sample new consumers
• Identify and build relationships with local tastemakers to earn endorsements / organic
content creation
• Capture content of best-in-class retail execution, promotions, and community events to
share on social channels
• Develop engaging sampling initiatives that generate excitement and affinity for the brand
o Schedule programing in target accounts at the optimal time for target consumer
engagement
o Help plan and execute in-store tastings, merchandising initiatives, and seasonal retail
pushes
o Manage budget and associated activation costs
o Leverage programming and consumer demand to inspire trade
o Execute impactful sampling activations within the account universe, recording sales,
tracking conversions, and recap accordingly
Sales Support (70%):
• Build and develop a key account list across a defined territory of “must win” accounts,
driving off premise growth, focusing on targeting quality distribution
• Source sales leads and marketing opportunities with local hospitality accounts – boutique
hotels, clubs, event spaces, small / independent theaters “non-premise”
• Demonstrate and understand of supplier brand strategies (marketing, promotion, and
consumer engagement)
• Execute brand standards at industry leading levels
• Apply skills to educate, inspire, and achieve menu placements, staff education, POS
visibility, and trade enthusiasm
• Focus on merchandising accounts, securing brand features, programming, and visibility
within the account universe
• Communicate market conditions to the client regularly in an articulate efficient manner
• Maintain awareness of best practices, trends, and competitive brands
• Execute quality demos and tastings at key times to increase opportunity to engage with
target consumers
• Track, measure, record, and provide valuable insights on all sales support initiatives
• Ensure practices are compliant with all local, state, and federal regulatory statutes
• Work closely with local distributors partners to ensure all goals are met within the defined
Timeframe
REQUIREMENTS
Brand Ambassador must possess/demonstrate:
• 1-3 years of beverage industry related experience
• B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
• Ability to drive and maintain a valid driver’s license, and have a reliable vehicle
• Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
• Strong time management skills, and ability to manage a budget effectively
• Self-motivated with the ability to work efficiently remotely
• Creative abilities to develop programming opportunities
• Culturally engrained in a given territory with ability to identify key moments and activities that
align with the Salt Point Brand
• Ability to thrive in a fast-paced, goal-oriented, dynamic environment
• Comprehensive understanding of adult beverage practices and regulatory compliance
• Must be available to work a flexible schedule, including some nights and weekends as needed
• Must be able to lift at least 50lbs and stand for long periods of time
QUALIFICATIONS
• Proven ability to connect with others through cultural fluency and natural charisma
• Relatable and culturally engrained with the target consumer audience in the territory
• Experience with grassroots marketing and understanding of retail rhythms
• Comfortable being both customer-facing and trade-supporting
• Organized, proactive, and creatively driven
• Passion for quality, craft, and community-driven brands
• Strong leadership, motivation, excellent and persuasive communication skills (written and
verbal)
• Existing distributor and/or retail account relationships are a plus
• Extensive knowledge of alcohol beverage industry
• Skilled at commanding presence, presenting ideas effectively to individuals and groups at all
levels
• Experience setting high standards of performance for self and others; experience
implementing standards of excellence with measurable goals
• Prior experience managing a key account list in the off premise channel
• Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge
Plus
REPORTING RELATIONSHIP AND EVALUATION
Reports directly to and is evaluated by the company’s by the company’s Vice President.
Additionally, all roles are responsible to the Salt Point Brand Team and Gallo Business
Development Manager in market.
The above description is intended to describe the general content of and requirements for the
performance of the job of the Salt Point Brand Ambassador. It is not to be construed as an
exhaustive statement of essential functions, responsibilities, or requirements nor should it be
construed as creating a contract of employment, which is terminable by the employee or Strategic
Group at any time for any reason. Qualified candidates should send RESUME & COVER LETTER
TARGET MARKETS
Northern California (San Francisco Bay Area), Southern California (Coastal Los Angeles area)
